63: Where Are They Now? A Conversation with Ross Young, Executive VP of Linewize

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Welcome back to America's
leading higher education,

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The edip Experience where we

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This is Ed up edtech dedicated

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front, end of technology and

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innovation in education hosted
by the amazing, the outstanding.

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The Able Holly Owens.
Now, let's get to it and hear

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from your host Holly Owens.
But first a quick word from this

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Hello everyone, and welcome to
another, fantastic episode of Ed

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Abed Tech.
My name is Holly Owens and I'm

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your host.
And today we have a very special

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guest with us again.
We are recording a.

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Where are they now?
Episode with Ross, young, who is

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the executive VP of line, wise,
and North America?

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He was previously on episode 47,
way back in March of 2022.

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Ross, welcome back to the show.
It's all it's great to be here.

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We had so much fun last time
that we want to have the party

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again.
Yes, absolutely.

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This is always a good time.
We had really good conversation

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last episode.
So I'm looking forward to

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hearing updates about line wise,
and what you've been up to.

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But first, tell us, what are you
doing?

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Personally professionally, any
new hobbies.

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What's been going on?
Wow, yeah, a lot like you said,

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we were talking a little bit
earlier and March feels so long

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ago, even though it has Not
been, but a lot has been going

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on.
Personally I have two teenagers

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so that has oh my really kept me
on my toes you know, with

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sports.
And what I do for a living is

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quite relevant to them.
I always say Dad, why do you

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have to work in content
filtering and block me from

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getting to where I want to go?
So that's been a lot of fun and

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then professionally, we've
completed two Acquisitions just

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since March.
So we merged with two other

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companies and really aligning
that with our mission, so things

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have been quite busy.
Yes, I have a teenager little

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sister.
Can I can tell you the story

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another time?
But she's 26 years younger than

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me and boy, teenagers are
something else.

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They are just a different kind
of creature.

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They are.
They're figuring out what

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creature they're going to be.
Exactly.

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Exactly.
So before we jump into, what you

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been up to, at line wise, for
the people who haven't got to

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listen and go back to episode
47, which I definitely encourage

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the audience to do.
You give us just a brief

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overview of what line wisest and
tell the audience that they've

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never heard of it before.
Yeah.

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Great.
So our mission is to protect

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every child's digital Journey
from school and home and

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everywhere in between so that's
the elevator position on.

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What do we do?
Well, how do we do that?

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We have six main products.
The core products are web

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content filtering, so we stop
users from being able to get to

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inappropriate content online.
We partner with schools to do We

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have a learning classroom
management tool that really

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helps with learning helps
teachers control and see the

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screens of all the students in
their classes.

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Keep them focused and then we
have a full-blown student safety

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solution.
That includes a plethora of

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different products.
Yeah, no, high-level.

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I'll leave it there.
We can get into the weeds.

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Yeah, we're definitely going to.
We're going to start hopping

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into that now.
It's know.

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It's hard.
Sometimes it's like it's like a

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trailer in a movie like you want
to know what's happening next

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and you want it, you're gonna go
see the movie when it comes out,

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but we have to take steps and we
have to keep the audience.

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Since wanting more, right?
So, tell us about what's been

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going on at line wise, you
mentioned the two acquisition.

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So what were those Acquisitions?
How are they impacting the work?

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You're doing.
So step us through that.

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Yeah, so we merge with a company
called custodial, which is one

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of the global leading parental
control applications on the

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market.
And that was so that school

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districts could start to provide
visibility and some control of

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the devices that they're In
families, homes, for example,

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School, District issues, a
Chromebook to a student, sends

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them home with that.
And there are honored at 2:00 in

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the morning, while their parents
are asleep and maybe it's the

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only device that particular
house.

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There's demand from parents to
say.

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If you're going to put this in
my home, we need some control

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over it.
So we partner with custodial to

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do that since they really
understand, you know, how

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parents interact with content
filtering and whatnot.

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It's been a great merger and
they're out of Barcelona Spain.

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But right around. 80% of their
customer base was here in the

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North America.
So that was a great merger, that

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sounds like a great acquisition
for you and coming into line Y.

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So how is that impacting when we
get into the second acquisition

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house, it really impacting what
you do and kind of how you

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shift.
I'm always curious when an ed

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tech company acquire something.
What do you have to do you

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behind the scenes and then show
it front of the curtain?

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What's happening there?
Like there's a lot of different

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moving Parts Ryan, but there
really is.

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So the inside Fall of a of an
acquisition is most of the

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baseball-reference.
I love it, I love it.

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There it is.
It's the people saw it right.

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People Whenever there is an
acquisition, people are

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concerned.
What is my future look like

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here?
How am I going to align?

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Is there a redundancy in my
position?

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What does that look like?
So I believe the most successful

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Acquisitions don't change
anything right out of the gate.

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Typically, there's small tweaks
to things and you work together

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to build the New Vision.
So it's really what we've done.

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Overtime is, what are you doing,
really well?

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What are we doing?
You know really well, how can we

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learn from each other and keep
the business going in parallel?

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But ultimately their goal is to
really Empower as many parents

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to be the best digital parents
that they can be.

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And then ours is really to
protect every child's digital

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Journey.
So those two really working

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together in partnership with the
parents.

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They so it's been very smooth.
Said least, I'm glad to hear

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that.
I love hearing.

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Especially when you can work
together and build that Synergy

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between the two companies and it
feels like you did the right

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thing, you know, right?
Yeah.

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All right tell us about
acquisition number two.

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Yeah.
So we merge with the great

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company called educator impact
and educator impact really is a

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well-being and analytics and
surveying tool that looks at the

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whole health of the child.
So it's a check-in tool that

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checks in once a week.
For example, at the child to

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say, how are you You feeling
today and then based on the

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answer that question will ask a
series of other questions that

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covers their nutrition and
covers how they're learning and

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covers how they're doing with
their peers.

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And essentially it's a proactive
student safety tool.

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So, one of the products we have
is called line wise Monitor, and

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it's very reactive in the sense
that have a student types.

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In, for example, I'm want to
bring a gun to school.

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Okay, it'll pick that up and
immediately contact schools and

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authorities and try to prevent,
you know, tragedy, that's very

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reactive.
It's looking.

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Problems of already happened.
So that the tech that we're

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going after is more on the
well-being side and trying to

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get to those things or get to
those children.

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So their they don't get
something picked up on monitor

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so that there's early
intervention there.

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So it's really about partnering
with the school district.

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Once we do, what's called a
student safety on it.

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To look at, hey, what are some
of the core issues that we have

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in our school from a mental
health perspective, and a

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student safety and vigil,
well-being, and how can we

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change some of those particular
numbers?

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Numbers.
The pulse product gives you a

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pulse basically on the student
body by grade level and what

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some of the potential issues can
be in that grade level to give

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you the visibility to make
decisions on what programs you

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need to roll out to ultimately
have the best digital citizens,

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and get to them before.
Potentially something tragic

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happens or they reach out for
help.

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Oh my goodness, I can't tell
you.

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It's so I don't even know how to
say this in a way that's I can.

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He was happening here with the
school, shootings and

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everything.
It's really hard pill to

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swallow.
I used to be a high school

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teacher and I cannot imagine
being there, you know, obviously

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protecting my students and what
kind of situation like things in

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Texas and I was a junior in high
school when Columbine happened.

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I always go back to that.
I feel like that was the I don't

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it was the start of something
that should have been dealt with

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a very long time ago.
I'm not going to go into my

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whole belief systems about Gun
control and all that.

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But I just think Technologies
like this are so important so

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that we can protect our
children.

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We can protect our teachers and
the staff that work in the

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school.
They should not be afraid to go

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to school.
They're going to school to get

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an education.
It's like their job and they

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shouldn't be afraid to go to
their job and something bad

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happens to them.
Yeah, it's I mean, it's a

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tragedy.
There's already been some this

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year and obviously you've all
the last year and Oxford and

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unfortunately almost everyone
that happens.

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We turn around and we do an
investigation.

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We say hey there is a clue there
if we have that information.

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Yeah and it's usually like maybe
we could have prevented it.

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So people are secular or feta or
that colleges and universities.

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No longer have to choose between
rare credible, resources and

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00:10:38,500 --> 00:10:41,200
innovative.
Knology academic Librarians

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across the globe partner with
Gail to connect students and

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faculty to digital sources with
built-in features.

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That drive effective research
and learning from

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interdisciplinary databases to
interactive instruction tools.

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You can make knowledge more
accessible across campus with

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Gail learn how at Gail.com GA
Ellie.com.

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So there's Technologies out
there that can put the right

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people in the right position as
quickly as possible for these

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types of things and that's
reactive, right?

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That's a monitor does.
But the proactive side is

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checking in with children and
allowing them to reach out for

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help and really educating about
how to look for those types of

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signs and and that they are
worthy and things like that.

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Yeah, absolutely.
It's really something great.

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And I could actually see my
sister School putting into

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practice and play the Counseling
Group.

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I'll share something personal
because when you talk about This

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technology makes me think of my
experiences Will trauma and

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being a younger person.
So I lost my dad, took his own

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life when I was 27.
But my sister most recently, her

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dad passed away last summer and
he was very young for passing

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away, but he didn't reach 50,
you know, and now she's 13 and

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I'm thinking about her and then
all the other families that are

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impacted by these events and how
much support somebody who still

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growing and going through all
the stages of puberty.

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Life and transitioning and high
school and all that stuff.

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How much support they really
need?

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It's not just the parents, the
schools got uh support them.

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The community has to support
them Technologies like yours.

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This is like a have to have
absolutely yeah it's sad rights.

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I mean suicides the number two
cause of death for people under

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24 and early intervention is the
best intervention.

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You know they say that you may
lie to to a friend or a spouse

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or whatever but you don't lie to
A Google, you put a lot of times

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in which you're actually seek
and feeling in certain cases, a

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lot of our lives are now
operated, you know, and

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isolation on a digital screen
and there's Clues there for some

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of that.
So if we can get to a child

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quickly and there is a process
for some of that we were

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intervening in suicides every
day.

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It's really unfortunate that the
numbers are way up since the and

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Emma and Technologies like this
are absolutely needed.

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Yeah, I agree with you.
So I'm gonna put you on the spot

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here.
Sure, being the pro that you

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are, you can do this.
So if you had to give an

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educator or say a school, like
three pieces of advice on what

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they can do to mitigate some of
these issues, what are the

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things they can put in the play?
Besides obviously, getting

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access to your Technologies?
How do they deal with these

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situations if you could give
some advice based off your

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experience?
Yeah, it's great.

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Thanks.
No problem.

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Being on the spot with that.
Yeah, I knew you could do it.

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I had complete faith.
Yeah, so not, so number.

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One is, we have to have some
processes in place to deal with

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these types of issues.
So what is your protocol?

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Probably have one for school
violence and threat like the

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Sandy Hook or the?
I love you guys Foundation or

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there's a few, you know,
respected Frameworks out there

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that needs to be in place, but
you need some for mental health

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as well.
Most districts don't have a

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what?
I call a mature student safety

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program.
So step number one with that, is

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saying, what would we do when a
child is potentially at risk?

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For depression or suicide
ideation that we are aware of.

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What is our plan there for that?
For cyberbullying, and for

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digital education, how are we
going to educate these kids.

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So have a plan in place for
that.

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I'd say is number one.
Number two, find out what are

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the actual issues going on, in
your particular District that

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you can potentially have an
impact on, it's important to an

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audit of that.
There's multiple companies that

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do students safety audits us
being one of them just a little

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plug there.
Where we partner with the

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district, ultimately to look at
the data and then basically,

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say, here's what we're seeing
across our district.

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The last portion is to have
measurement of that, you need to

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absolutely be having some goals
in mind and measuring to say,

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how are we at the beginning or
the end of the school year of

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middle school, year last year?
And how are we now?

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And what type of programs can we
put in place to try to change

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some of this, right?
Do we need to do education

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around, cyber bullying?
Do we need Until more counselors

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available.
Do we need to adjust our

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policies.
We need to do a review of our

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student safety program like
going back, like it's not set in

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stone right?
Like three different things

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shifted, especially in culture
and laws and different things

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that happen within different
states.

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So definitely need to go back
and revisit that from time to

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time, right?
And there's funding available.

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Now, the safer communities act
by that saw the Divine

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Administration put out.
There's over a billion dollars

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for these types of programs,
specifically aimed at school

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safety and my Total Health,
that's that's awesome.

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And I didn't know that and I'm
glad to share that because I'm

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putting that in the show notes
for everybody to know.

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So yeah, some really great
advice, surrounding what schools

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can do and how they can help
Learners the Learners of the

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center of a road really when
your Educators or you're

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teaching in higher ed, and we
just want everybody to be happy

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and have the best chance of the
best life possible, Right?

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Absolutely.
Yeah.

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All right, so we're getting down
to the last two questions here,

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and I ask these two questions
every episode.

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So I want to know, did we miss
anything in the updates?

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Do you have anything else you
want to share?

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And now that you've had some
Acquisitions, you're growing

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your dabbling in different sorts
of products.

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And, you know, you've been out
there doing things, I want to

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know how your vision of what Ed
Tech in the future is going to

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look like, is it has that
changed or you still kind of

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have the same vision?
So, Anything, we miss things you

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want to add.
So yeah, we covered a lot of

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ground, I think it's really
important.

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Again, going back to your
questions of through advice.

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I think it's incredibly
important to have some sort of a

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mature student safety framework
that you follow a lot of schools

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and districts to try to say what
technologies do we have, that

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can tell me what a kid typed
into Google, that's just not

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good enough anymore.
It's important to have some sort

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of a framework.
There, we've coined and design

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one that we've been applying
across District.

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So, I'd say that's probably what
has fueled a lot of the

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Acquisitions and whatnot that
we've completed so that we can

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we're student safety Consultants
that offer products as well.

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And we're seeing a lot of
districts and we roll student

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safety audit out there.
They say, we are not prepared

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for this type of data that we've
seen.

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What do we do?
Please tell us.

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So we're just seeing a lot of
districts that aren't prepared

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for it and I would say that
given everything going on and In

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this world, it's important to
really focus on that since when

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are we didn't fully cover?
But I think that that's

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important for for your listeners
to hear that.

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I'm glad you mentioned that.
I'm glad you brought that up.

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So that's why I love that
question.

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Can I gives you the opportunity
to speak?

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What else is happening?
Because it's so much.

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Yeah.
And the future of attack, I

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think the future I would attack
a really is around analytics,

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the sense that there's been
billions of dollars thrown

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around and in the Ed tech
industry, lots of fun.

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Ending that's been there.
Lots of applications that were

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purchased for emergency purposes
during covid and things of that

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nature.
And now districts are saying,

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well, where's my Roi who's using
these applications?

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How is this impacting testing
scores?

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How many different versions of
this category of Ed Tech to have

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out there?
So they're looking to

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consolidate and say, what's our
total edtech spend and what are

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we getting out of it?
So I think there's a big push in

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the analytic side of the house.
There's been some recent

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Missions.
Even by Google and brought my

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bright lights and some of the
others have been acquired catch

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almost acquired.
Learn platform has been growing

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a lot, so I think you're seeing
a lot of push towards analytics.

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We provide some of that as well
but I think that's kind of where

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it's going.
People are saying, does this

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really work and how can I
measure Absolutely.

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We love seeing data and proving
things that we know could happen

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do happen with the hard data.
So Ross I'm so happy I got to

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have you back on the show and
thank you for reaching out again

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and coming on and talking to us
about all the wonderful things

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that you're doing at lying Wise.
It's really been a pleasure.

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Thank you, Holly.
It's always a pleasure to

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connect with you and look
forward to, at some point.

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Maybe even doing it again.
Yeah.

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Third time's a charm.
I can't wait to see what you do

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next.
I mean literally March, April

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00:19:16,500 --> 00:19:19,300
May June July, and it's October.
It's like five months and you've

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done amazing stuff.
So great job.

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Thank you very much.
Thank you.

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You've just experienced another
fantastic.

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This episode of Ed up.
Ed Tech.

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Thank you so much for listening.
Be sure to check us out on our

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00:19:44,000 --> 00:19:49,000
website at Ed up.
Edtech.com keep yourself in the

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00:19:49,000 --> 00:19:53,300
know about all the latest and
greatest edtech happenings.

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See you next time.