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Founder and Host
Holly Owens is the Director of Growth Marketing at Yellowdig where she leads strategic marketing initiatives to drive brand awareness, engagement, and customer acquisition. With over 17 years of experience in education, instructional technology, and marketing, Holly specializes in creating inclusive and engaging learning experiences that leverage technology to solve complex challenges.
Before joining Yellowdig, Holly built an extensive career in eLearning and instructional design, transitioning from teaching to instructional technology in 2011. She held roles at Northern Virginia Community College, Coppin State University, and the University of Maryland, Baltimore Countybefore serving as a Senior Instructional Designer at RisePoint (formerly Academic Partnerships). She also worked as an Instructional Designer at Touro University, where she remains an Adjunct Instructor in the Graduate School of Technology, teaching instructional design courses since 2012.
Holly holds two master’s degrees from the University of Maryland, Global Campus—one in Instructional Technology and another in Distance Education—along with a certificate in Distance Education Leadership. Her passion for education extends beyond the classroom as the host of the EdUp L&D podcast, where she explores emerging trends in learning and development, featuring industry experts who share insights on the future of education and workforce training.
Recognized for her expertise in marketing, UX, and project management, Holly has worked closely with executive leaders, including CEOs, VPs, and Public Affairs teams, to refine brand messaging, drive engagement, and support data-driven marketing strategies. She has also collaborated with sales teams—including the Land and Expand and Enterprise teams—to attract and convert new customers across higher education and online learning platforms.
Currently residing in Wilmington, NC, Holly shares her life with her partner, Will, their daughter, Juniper, and their furbaby, Berkley. She is dedicated to empowering learners, fostering innovation, and making education more accessible and impactful worldwide.
In this “Ask Holly” edition of the EdUp Learning and Development podcast, Holly Owens shares her personal journey and insights on navigating career transitions, particularly for those moving into learning and development roles. She emphasizes the importance of understanding one's direction, taking …
In this episode of Ask Holly, host Holly Owens dives deep into the essential strategies for standing out in the Learning and Development (L&D) field. She discusses the importance of crafting a compelling portfolio and resume, emphasizing storytelling and impact over mere tasks. Holly also shares in…
In this session, Holly Owens discusses the transition from teaching to various roles in Learning and Development (L&D). She emphasizes that instructional design is just one of many paths available in L&D, highlighting the gro...
Note: This episode was previously recorded LIVE on Linkedin. In this conversation, Holly Owens shares her extensive journey through education and instructional design, emphasizing the importance of mentorship, self-belief, an...
Summary In this episode of EdUp L&D, Holly Owens dives into the critical topic of salary transparency, discussing its importance in the job market and how it affects individuals in learning and development. She shares persona...
Overivew In this episode of EdUp Learning and Development, I share my personal journey and five key strategies for transitioning into a career in learning and development. I emphasize the importance of building a strong perso...
In this episode, Holly Owens and Shaunak Roy discuss the transformative role of AI in education, exploring its evolution, implications for learning, and the importance of maintaining human connections. They delve into the eth...
If you're thinking about getting into the entrepreneurial space, this episode is for YOU! In this episode of EdUp Learning and Development I got to sit down with my new boss Shaunak Roy, founder and CEO of Yellowdig, to chat ...
In this engaging webinar, Holly Owens shares her extensive experience in instructional design and offers valuable insights into the interview process for aspiring instructional designers. The discussion covers key strategies ...
Some might ask... What is L&D? In this episode, hosts Holly Owens and Nadia Johnson discuss their experiences and expertise in the field of learning and development (L&D). They share their personal journeys from teaching to i...
The tables have turned and our host, Holly Owens is being interviewed about her experience as an Instructional Designer and her love for teaching by guest host, Shriti Panda, Digital Marketing Specialist at Touro. In this epi...
Summary In this episode, Holly Owens covers navigating the learning and development job market, emphasizing networking, authentic connections, and the skills needed for success as an instructional designer. She advises job se...
In this episode, Holly discusses the topic of transitioning into a career in learning and development (L&D), specifically in instructional design. The speaker emphasizes the importance of being intentional and strategic in th...
In this episode, Holly Owens and Nadia Johnson delve into the intricacies of LinkedIn optimization, emphasizing the critical nature of establishing a polished professional profile. Key recommendations include utilizing a prof...
In this discussion, Holly provides advice on how to navigate job descriptions when applying for roles in instructional design or the learning and development (L&D) field. She emphasizes the importance of identifying the secto...
Holly Owens and Nadia Johnson discussed their experiences transitioning into instructional design and ed tech roles. They emphasized the importance of knowing what you want to do, conducting thorough research, and networking....